AI Insights · Timothy · October 2021
Top 5 Fashion Games in Australia Q3 2021: Unified Platform Performance
Discover the performance trends of the top 5 fashion games in Australia during Q3 2021, including weekly downloads, revenue, and active users.
In the third quarter of 2021, the top 5 fashion games on a unified platform in Australia demonstrated varying trends in weekly downloads, revenue, and active users. Here’s a closer look at their performance:
Project Makeover from Magic Tavern, Inc. showed a notable performance in weekly revenue, peaking at approximately $153K in the final week of August. Weekly downloads experienced a dip mid-quarter, reaching a low of around 14.3K in mid-September, but saw resurgence towards the end of the quarter, closing at over 21K. Active users fluctuated throughout the quarter with a low of around 102K in mid-September and a peak of approximately 127.5K at the start of the quarter.
Hair Challenge by Rollic Games experienced modest weekly revenue, peaking at $117 in mid-July. Weekly downloads saw a significant decline from over 37K at the start of Q3 to just above 10K by the end of August, before rebounding to about 19K by the end of September. Active users similarly decreased from approximately 153.7K to about 93.4K mid-quarter, before recovering to around 111.5K by the end of September.
Makeup Artist: Makeup Games from Beauty salon Studio showed a consistent increase in weekly revenue, reaching around $2.4K in mid-September. Weekly downloads peaked at approximately 18.5K in early September. Active users saw a steady rise, starting at around 14.5K at the beginning of Q3 and climbing to about 32.2K in early September.
Bag to Fit by Voodoo had fluctuating weekly downloads, starting strong with around 59K at the end of June, but dropping to about 3.3K by the end of September. Active users reflected this trend, decreasing from approximately 123.6K to around 20.2K over the quarter. Revenue remained minimal throughout the period.
Fashion Battle - Dress up game from APPS TEKNOLOJI ANONIM SIRKETI maintained steady weekly revenue, peaking at $110 at the end of June. Weekly downloads varied, starting at around 17.1K and ending at about 11K in late September. Active users also showed variability, with a peak of around 35.7K in early July and a quarter-end count of approximately 27.1K.
These insights into the performance of the top 5 fashion games in Australia during Q3 2021 are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.
